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Tatvam Elevates Customer Experience at the World's Busiest Airport
Tatvam Elevates Customer Experience at The World's Busiest Airport
As the world’s busiest airport, creating an exceptional passenger experience at Hartsfield Jackson Atlanta International Airport was a challenging endeavor. Managing over 107 million passengers each year, the airport, along with its agencies, concessionaires, parking facilities, lounges, retailers, and more, receives an enormous amount of customer feedback from numerous owned and third-party channels each day. With no simple way to capture and interpret all the feedback being generated, the airport was not realizing its full non-aeronautical revenue potential.
According to the Airports Council International, increasing customer satisfaction can have a direct impact on non-aeronautical revenue at airports. However, to properly manage and measure these increases, airports need to have a handle on all data available, including information on any of its agencies or partners.
Three Major Problems - We have Resolved
Digital Feedback not Being Collected
Difficulty in Analysing Data
Making Decisions Without Understanding full picture
While the staff at Hartsfield-Jackson could collect passenger experience data through kiosks and third-party survey companies, they lacked a solution to monitor and collect the abundance of customer feedback on social media, online review sites, and other digital channels.
Even if they were able to capture all data from every source, it would be extremely time-consuming and difficult to manage and analyze all the information with their current resources.
Without a way to calculate and connect the physical feedback received at the airport through kiosks and surveys with the digital feedback they received online on review sites and social media, the airport was forced to make decisions regarding the passenger experience without understanding the entire picture.
We were looking for a way to incorporate the digital marketplace and the online voice of the customer into our strategic priorities, specifically around increasing customer satisfaction and non-aeronautical revenue. Finding a tool which enabled us to analyze and respond to customer feedback, at every touchpoint, was extremely difficult. This was our ultimate goal, and the online voice of the customer was being ignored.
Steve Mayers
Airport Director - Customer Experience at Hartsfield-Jackson
Because of these challenges, Hartsfield-Jackson did not have a complete birds-eye view of passenger experience in real-time, leading to a management approach that was reactive vs. proactive. Those responsible for managing passenger experience were often over-extended, unable to make key decisions on ways to improve passenger experience or share information with the organization in a timely manner.
To solve these problems, Hartsfield-Jackson leveraged NetServ Applications' proprietary solution, Tatvam.
Tatvam is a voice of the customer (VoC) solution created by NetServ Applications Inc. that collects, sorts and analyzes multi-source customer feedback using AI and machine learning to provide actionable for improving passenger experience
At Hartsfield-Jackson, Tatvam collected, combined and sorted tens of thousands of online reviews, social media mentions and internal survey responses into one single location. Then, using customized algorithms and AI Tatvam analyzed all the comments to identify customer sentiment surrounding key focus areas.
Learn more about Tatvam's VoC Solution Platform which enhances Passenger Experience
We worked with Tatvam to transform the way we collect and evaluate the online voice of the customer within the digital marketplace. As a result, our executive team and partners are now able to make informed decisions based on real-time data and correlate revenues with customer satisfaction.
Steve Mayers
Airport Director - Customer Experience at Hartsfield-Jackson
Achievements
Increased Customer Engagement
Access to Passenger Experience Insights in real-time
The Staff at Hartsfield-Jackson is not able to
Gather Feedback in One Place
Instantly View Comments by Topic
Send Reports based on Role
Monitor Social Media Mentions
Measure Passenger Sentiment
Make Informed Decisions on Passenger Experience
- Seamlessly see all customer feedback gathered on owned and third-party channels in one place.
- Instantly look up any comments that mention any specific topic via Tatvam’s customizable dashboard.
- Automatically send insightful and relevant daily reports across the organization based on role and responsibility.
- Alert staff in real-time when sensitive topics are mentioned on social media.
- Measure the customer sentiment of every specific aspect of the total airport experience.
- Make data-supported decisions on major customer experience variables, like the amenities, concessionaires, and retailers that drive non-aeronautical revenue.
The work with Hartsfield-jackson marks the first commercial airport partner for the Tatvam voice of the customer solutions, which was developed largely in partnership with major customers in the attractions industry like Georgia Aauarium and Herschend Family Entertainment.
We are very excited to have partnered with Hartsfield-Jackson Atlanta International Airport to bring the Tatvam solution to the airport industry and showcase the power of technology and AI to improve passengers experience at the world's busiest airport.
Sam Murthy
President of NetServ Applications, Inc.
If you want to talk to someone about how Tatvam could work in your company, feel free to contact us!
