1.Know who you serve
It is the job of many within a company to understand as much as possible about the customer. Entire initiatives are put in place to build customer personas to customize every experience. Before online sentiment analysis, this was a very long, tedious, and sometimes impossible task. Spending long days, week after week gathering information and hoping to find trends was the most popular method.
Those days are long gone!
Sentiment analysis allows for the most efficient tracking of specific topics among comments. The ability to understand what percentages of your customers are talking about the different topics pertaining to your brand is as easy as looking at one graph or chart. High-end sentiment analysis software can take any number of comments from any number of sources and bring them into one easy-to-use, simple to understand platform.
?2. Improve responsiveness
Social media analysis, combing through survey responses, tracking review sites, and more are examples of what is required to stay up to date with customer comments. Even if you manage to track every comment coming in, your team is spending hours every day trying to catch a few high-priority comments.
With online sentiment analysis tracking the language of every comment coming through every channel, automated systems can be put in place to alert your team of those high-priority comments within minutes of them being posted. This eliminates hours of unnecessary work and improves response time!
3. Marketing made easier
Marketing is heavily based off what your customers like or dislike. Teams spend countless hours and tons of money trying to understand what the most popular trends are among their customers. It usually requires multiple teams collaborating to get this information, and entire job descriptions are built around this concept.
Online sentiment analysis is here to save the day again!
With the ability to track sentiment at a topical level, all it takes is checking in on the data provided with quality sentiment analysis. Within moments any team can see what is trending among their customer base. Making decisions about what to market has never been easier.
4. Predicting Engagement
It?s always important to know how your customers respond to initiatives your company makes. Whether you just launched a new marketing campaign, put out a new product/service or just implemented a new engagement model, sentiment analysis can be used to predict how your customers feel.
Sentiment analysis is based on understanding language and how positive or negative it is in the context of the surrounding words. This means that tracking specific topics is integrated into the process. Whatever new initiatives your team implements can be tracked by name among comments. Following the data makes understanding trends and patterns simple and efficient.