If you run a business on the online platform, you generate, and in return, use a lot of data. Every time your customers comment, review, or give feedback when running a customer survey, you get tons of feedback.
Now imagine trying to sift through thousands of responses to gain valuable insights manually. It would be time-consuming and honestly quite difficult to do. However, with the right text analysis techniques and software, you would find the process a breeze.
Within minutes you would have all the information you need resulting in better decision-making in whatever it is you?re planning to do for your business.
Research shows that only 20% of the data on the internet is structured. What it means is that the data consist of databases in predefined order according to different parameters. It makes information easier to access, allowing for greater efficiency with analysis.
But what about the other 80%? Think of a typical organization and how much information and data they collect on a daily basis. Emails, videos, presentations, and web pages are just some of the data that finds its way into the organization each and every day. Without a way to organize this information, accessing and using such data would be impossible